We are always interested to see new players entering the lead generation space – and this one is smart!
Today I learned about a nice lead generation business in Canada called HomeRenovationGuide.com which was acquired by Zoocasa (a site like homes.com or trulia, roost, Zillow …)
It looks like the story is that some smart folks at Rogers Ventures (Canadian VC firm) saw the significant monetization power of HomeRenovationGuide.com Zoocasa – you can see in the screenshot below that they are using some of the traffic from zoocasa to drive more lead volume.
I love it – “The home renovation process is a natural extension of Zoocasa’s mission of helping Canadians find the best home to suit their needs, wants and lifestyle,” said Butch Langlois, General Manager of Zoocasa. “As consumers make what is the biggest purchase decision of their lives, consideration is given to renovating or customizing their home to better fit their needs. Providing renovation guidance as part of the overall search process will enable home buyers to make optimum purchasing decisions.”
There are so many opportunities around the world for similar ‘find a home’ sites to monetize even better using home improvement lead generation. Nice thinking!! Get on board Trulia, Zillow and Roost and others!
